Dropfun Gamification Services

gamification page

What is Gamification?

Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. Gamification is used in applications and processes to improve user engagement, Return on Investment, data quality, timeliness, and learning. The word was coined by Nick Pelling.
Gamification techniques leverage people's natural desires for competition, achievement, status, self-expression, altruism, and closure. A core strategy for gamifying is to provide rewards for players for accomplishing desired tasks. Types of rewards include points, achievement badges or levels, the filling of a progress bar,[ and providing the user with virtual currency.
Competition is another element of games that can be used in gamification. Making the rewards for accomplishing tasks visible to other players or providing leader boards are ways of encouraging players to compete.
Another approach to gamification is to make existing tasks feel more like games. Some techniques used in this approach include adding meaningful choice, onboarding with a tutorial, increasing challenge, and adding narrative.

Dropfun gives businesses, schools and universities, employers and media, the tools they need to drive high value online solution and learning tools through gamification.

Our Gamification solutions for businesses and Marketers:


Engagement and loyalty

By leveraging the game mechanics we help companies to improve the loyalty of their customers. We layer in compelling user experiences to engage consumers and keep them hungry for more.

Increase Sales

Marketers know that sales start with brand awareness and end in conversion. But how do you bridge the gap in between? Dropfun works with leading online retailers and brands to optimize the sales process by making it more engaging for consumers. We can help you move consumers and prospects efficiently through the marketing/sales funnel, by providing interesting and fun ways to influence and reward buyer behavior.

Increase Productivity

Employers know that employee motivation and incentive programs can help produce revenue and productivity gains among workforces and partners, as well as increasing job satisfaction. Typically, these programs are built around activities like earning points for specific actions, and redeeming those points for prizes. By adding game mechanics into the mix, employers can turbo-charge the effectiveness of these initiatives, by making those activities more fun, interactive and challenging.